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Djang.'s Program

Knowing each other

#1: Diagnosing

We start by an indepth analysis of your current situation. Here are the questions guiding us to achieve this.

Before we go

#2: Organising & Planning

What are we expecting from our actions and when are we expecitng it.

 

Define objectives

Choose Funnel & Media
Set activity and traffic metrics
Set lead Generation metrics

Plan the production

Set deliverables objectives
Estimate time to market
 

Choose temporality

Market trends analysis
Lifecycle length
Campaigns temporalities

Build our ideas

#3: Starting Production

Building the materials we will use in troughout our different outbound strategies

R.M.S Process + Product Messaging

The R.M.S Process is the key to a good core organisation. Your messaging needs not be legit towards people you’re targeting. In order to do so, the information you put on the market needs to be technically true without being technically anxious-provoking

 

Starting from the Core : Product Messaging

Product based R.M.S. Process

Let’s start with the product itself. Indeed, most of the software, I believe, maybe naively, were developed by tech guys. Maybe the original idea came from a business driven person but, developing a solution requires tech abilities. 

If your organization was built by tech guys and that your offerings were developed in a way which emphases technological capacities, the position that R&D holds in its relationship with sales and marketing is strong

 

Producing Smart Content

SEO Optimized Content

Let’s start with the product itself. Indeed, most of the software, I believe, maybe naively, were developed by tech guys. Maybe the original idea came from a business driven person but, developing a solution requires tech abilities. 

 

Applying Shadow Marketing

Let’s start with the product itself. Indeed, most of the software, I believe, maybe naively, were developed by tech guys. Maybe the original idea came from a business driven person but, developing a solution requires tech abilities.

Going to market

#4: Running Campaigns

Djang. sees things differently. Why planning everything in advance? Let’s stay alert and ready to work with any partner if needed. Let’s also be agile on the market to follow trends. Let’s not forget to talk about our software/product core nature because it is also necessary. We can do all of this, all year long. It is necessary to smartly combine short and long term marketing strategies as well as following market trends.


Social Selling

Leveraging the influence of social media, Djang. employs social selling techniques to engage with potential clients and cultivate relationships

E-mail Sequences

Djang. incorporates targeted and personalized email sequences to communicate effectively with potential clients. Through carefully crafted email campaigns, the emphasis is on delivering relevant content and maintaining a consistent and meaningful connection, ensuring that key messages reach the intended audience at the right time.

Cold Calling Actions

Aware of the lasting effectiveness of direct communication, Djang. integrates strategic cold calling actions. This proactive outreach method is designed to establish direct links with potential customers, offering opportunities for direct engagement and the transmission of key information on specific capabilities or product offerings.

Events Organization & Participation

Whether it's industry conferences, seminars, or virtual gatherings, this facet of the strategy allows to showcase specific capacities or product offerings directly to a targeted audience. It provides a platform for in-depth interactions, fostering relationships and enhancing brand visibility.
 
 

On-the-Fly Strategies

Crafted to seize opportunities as they arise, these strategies are tailored to generate tangible leads from individuals interested in specific aspects of your offerings. Due to their precise segmentation and targeted nature, these strategies facilitate pinpointing the right audience. With a broader range of criteria to apply, reaching the intended demographic becomes more efficient.

In the scenario where you offer multiple products or cater to diverse needs, attempting to sell to everyone can be energy-draining. The recommendation is to break down your offerings, focusing on specific aspects rather than casting a wide net.

 

Foundational Strategies

This serves as the primary thread weaving through the fabric of your brand. Its primary focus is accentuating the fundamental strengths of your product. Furthermore, it significantly contributes to shaping your brand image and fostering brand awareness.

These foundational strategies prioritize quality over sheer numerical metrics. As a result, striking the right balance is crucial—enough to produce high-quality work, but without an excessive reliance on marketing muscle. Achieving this delicate equilibrium necessitates adept organizational skills, an optimized R.M.S. process, and a streamlined relationship between marketing and design efforts.

 

Harvesting

#5: Managing Leads

A clean, fluid and efficient  lead generation is key to success. You have to find the best way to redirect all the potential targets on your markets once they have been in contact with you. No matter through which way they enter your hunting area (see different lead sources), you should be able to monitor and follow up the path of leads.

 


Mapping Lead Sources

What are your different funnels of lead sources?
Esatblishing funnels
 
 

Connecting with the CRM Solution

From Marketing Qualified Leads to Sales Qualified Leads
UX/UI Updates